You know SEO (Search Engine Optimization) is important. Should you also optimize your social media pages? Well, if a website is searchable by the search engines, I say yes. LinkedIn is often the one top results for many professionals. If it is not, maybe it should be. If LinkedIn doesn’t represent you well, what site does?
You want your company or brand to be easily found and optimizing your social media will support your effort. Here is a good post from Simply Zesty about optimizing your social media profiles.