The goal is for your hard work to spread across the Internet quickly. Why? because you want traffic to your website or blog. More important highly shared content will help develop you as an expert in your field.
It’s not easy because you are competing with a lot content creators. Everyday news sites and blogs are pumping out new information to share with the world. The bottom line is the more well known you are the greater the chance your work will spread. People are more willing to share a name they know and trust.
If you are not well-known, yet, it will take time to develop the following you need to produce a viral hit. Don’t despair there are things you can do increase the odds that your work will spread. Start by checking out the Three Basic Elements of Content that Spreads.