Can you fail at SEO? The answer is yes. I see failures all the time. Most of them have to do with not doing anything. I can spot them a mile a way. Their front page title <tag> usually says welcome, home or states the name of the company.
SEO is not about optimizing your website for who you are. It’s about making it easy for people who are looking for your product or service to find you.
Not everyone is failing at SEO, so, you can win. There will always be listings on the front page of Google and other search engines. Here is a list of three things businesses can do in 2013 to keep (or start) winning at SEO.