Traditional advertising is often declared dead. In my opinion, it certainly has not met its demise — yet. But, the growth and need of online advertising and content development is growing at a fast pace.
Good writers are needed.
Most everyone with a blog can write at some level. Not everyone is a good writer and most people can’t create consistently good headlines or write posts that people want to share. Those who write well are in demand. Since anyone can become a writer we find a glut of people willing to work for little money. Companies are discovering they can hire writers cheap for basic projects. When it comes to important marketing and advertising projects your everyday writer will not do. Businesses who understand will pay for high-quality and consistent writers.
Copyblogger has a fun post 12 Reasons the Future Belongs to the Writer.