There is an upside as well as a downside to offering coupons.
Do you know when is the best time to employ coupons for your business. Do you have a thought-out strategy? Have you used a coupon lately? What was your experience?
What is it really like going through the process to purchase your product or service using a coupon or discount?, does a coupon make you a commodity? or are customers seeing the real value you are offering. Here are a few thoughts from Stephanie Kovner-Bryant over at media daily news.