You need a story. You must have a story for your business. So, what is it?
You have thirty seconds. If your answer is that it is too complicated, you fail this quick quiz.
Your business needs a story that is easy to share. A story that people want to share for you. If you want to sell something, develop a story around it. People don’t buy statistics, they buy on emotion and to pull the emotion out of them – you need a story.
I think I’ve made my point. Here is a link to Web Ink Now about effective storytelling for business.