What Is The Publisher Model?

When it comes to marketing the publishers model represents a mindset.  Rather than develop a strategy around how you can sell through your marketing — develop great content as a publisher would to educate your prospects and clients.  If you successfully employ the publishing model your prospects will consider you an expert.  Someone they trust.  The good news is people buy from people they trust.

Develop an editorial calendar and content people who buy your industry products and services are looking for.

Here is a good post on winning in the creative content game.

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