Visitors will judge your business as soon as they see the design of your website. Your business website must be well designed, and easy to use and navigate. One of the best pieces of advice I’ve ever received is not to make people think. If you believe that they should figure it out, you’re wrong.
Visitors to your website shouldn’t anything.
They will not try to figure it out or understand your logic. Make it simple, so they have a great experience.
Here is a good post from copyblogger about web design.