Like, know and trust are big words in the new age of digital marketing and social media. So how can you get people to like you?
If you do trust worthy things people will, for the most part, trust you. You have to earn trust. One of the best ways to earn trust is to focus on them. Work for them rather than spending all your time protecting your interests. Make it easy to do business with you, even if it hurts your bottom line a little.
Earning trust is not easy, but it can be done over time. Here is a helpful link from copyblogger: 30 know, like and trust actions.