RIM Changes Company Name To BlackBerry – Game Changer or Hail Mary?

In what could be seen as either a bold move towards brand unity or a desperation hail-mary play to score some points, Research In Motion Ltd. has announced a major name change to BlackBerry to maintain a single brand, including the ticker symbol “BBRY” on the Nasdaq Stock Market.   RIM also unveiled two phones with the new BlackBerry 10 system.

Read this transcript of the presser and decide if this is enough for you to set down your Apple iPhone or Samsung Galaxy and give the qwerty keyboard-centric device another chance:  http://my.earthlink.net/article/top?guid=20130130/d8f01bfe-1472-4305-ade4-3f183ef5b9c2 

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous post Five Marketing & Business Articles Worth Reviewing
Next post Where Do Big Ideas Come From?