Good Design For Your Product Is Actually An Investment

Distinct. Classic. Timeless.  These terms are often associated with elements of fine design. “Not bad.” “Pretty Good.” “Close Enough For Government Work.” These are terms often associated with those who skimp on design.  In today’s “Doing It Myself” economy, many entrepreneurs and small business owners are quick to justify why it is acceptable to have an amateur create the design elements of a product or brand.

John is a writer and designer from Just Displays – a design company in London specializing in banner stands and exhibition graphics. He  gives a great rebuttal to the rationalization that you can get away with “Good Enough” in how your product looks and feels: 

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