When You’re Good, You’re Not Great

How does the saying go … when you’re good at everything you’re great at nothing? Is it more important to offer a wide range of services that you can do, or focus on one service, one client base?

While it’s important to have a large skill set, it’s better for your brand to be known for a couple of things. You don’t want to be that ‘one’ home repairs guy, you want to be the best in local sewage and plumbing repairs. Yeah, you can paint a house, but how are you going to market yourself as a painter and a plumber?

But what if you don’t know what you’re good at? If you have a list of client’s or previous customer’s emails and/or contact information, pull it out. Ask them to take a survey in exchange for a coupon or special offer. The positives of this is two-fold: one, you’ll be able to find out from previous customers what they liked and what they didn’t like. You can get some honest feedback about your business and make plans to improve in the future. Second, chances are you’ll get some of those customers back in the door (or wherever you do business). A coupon or special offer will remind them about your business and convert that one-time-customer to a repeat.

Here’s wishing you good business success in 2014!

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