Word of Mouth is what everyone wants. However, not everyone understand the effective ways to produce word of mouth. Andy Sernovitz has a great site, Word of Mouth Marketer. He offers a checklist to insure that you cover the basics and insure that you are doing the things in order to achieve the WOM Success which you seek. Download this valuable tool: http://wordofmouth.org/blog/free-download-the-word-of-mouth-ethics-checklist