Content Marketing Since 4200 B.C.

Many social media gurus have championed content marketing as the way to drive quality and effective interactions with our publics. To read  Bonnie Caprara , this is nothing new.

Caprara takes a walk back through history, including a bit of her own, to demonstrate how effective content is pivotal to all marketing – not just online content. From the Sears Wishbook to Seinfeld, she takes a walk though her own experiences, and helps us to see that quality content is the basis for greater communications success.

Check out her blog, Socially Networked Detroit, and learn more about Integrating traditional and new media for today’s communication needs

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