Rosh and I have spent many hours working with ad agencies. We’ve walked down the halls of both the big boys and the boutiques agencies.
Tim Williams is a business author and founder of Ignition, a consultancy devoted to value creation in professional service firms. He recently shared his takes on the future of the advertising business and how they need to ‘disrupt’ their current business model. Williams says, “Advertising agency executives are famous for walking into their clients’ offices and encouraging them to take visionary risks; to “disrupt” their brand. This might be the perfect time for (them) to take (their) own medicine.”
Find out why advertising agencies must disrupt themselves: http://www.linkedin.com/today/post/article/20130119192734-2042198-why-advertising-agencies-must-disrupt-themselves