The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft

How close is too close in matters of success? Would you believe 15 Feet away. That’s what leading designers are saying.

Products must attract attention even yards away from the computer screen. It’s the idea that in order for a product to stand out in such a crowded market,, “it needs not only to function differently but also look noticeably different from afar,” says Bill Wetherell, a senior director of UX design at AOL.

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