Business is always changing. New technology offers new opportunities for business owners. How do you keep up? You can’t do everything, just because it’s new doesn’t mean it’s right for your business. The only way for you to know is to test on a small-scale first and then build out the new technology or concept. Below are 3 ideas to help your grow your business in 2015.
Social Media: Social media is not new anymore. But, there are new things you can do with social media that you couldn’t in the past. Advertising on social media platforms has never been easier. You can now target your message to the people who will most likely care about your product or service. Twitter, Facebook, YouTube, Instagram, Pinterest and LinkedIn. All have advertising platforms.
Remarketing: You know those ads that follow you across the internet? You may not be a fan, but they are very effective. The conversion rate is very high for remarketing clicks. The reason is simple. People who see remarketing or retargeting ads know the company and are familiar with your products and services. That means when people click the ad, they are most likely ready to buy. Facebook and Twitter both have remarketing options. Google is still the big player in this arena.
Beacon Marketing: If you own a retail store, beacon marketing is the place to be to support your mobile marketing. It’s still early in the game but companies such as Carrot are making beacon technology accessible to the average retailer. This technology gives retailers the opportunity to create their own affinity programs and attract new business from regular Carrot users. Other beacon companies can develop programs that will offer customers information or discounts on products inside the store based on their location within the store. This technology is becoming highly customized.
Don’t be afraid of new technology. Test the new opportunities that will help you grow your business in 2015.