Why do you and I open some emails quickly, but let others languish? It is the sum of the pieces. Whom it’s from, what’s the subject, and what do we expect it to say all play a role in to click, or not to click. I tend to open things sent to firstname.lastname@example.org very quickly.
People are flooded with spam, and are increasingly pressed for time. Vague teasers, constant reminders, and pleas for money are not going to cut through the inbox clutter. The same advice we gave in our previous subject line comparison study remains true. When it comes to subject lines, don’t sell what’s inside – tell what’s inside.
Look at the make-up of your emails, and compare it to this recent article on what your emails say about you: http://smallbusiness.yahoo.com/advisor/blogs/profit-minded/does-email-221654480.html