‘Digital marketing’ to become just ‘marketing’ in 2013

Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months. This according to Forresters, the global research company.  To find out what this could mean for your organization: http://www.marketingweek.co.uk/news/digital-marketing-to-become-just-marketing-in-2013/4005302.article 

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