There are a lot of options when it comes to digital marketing. I’ve tested many of them. I can’t tell you which will be best for your business, but I can recommend the options that produced the best results in my tests.
Email must be near the top of every business marketing program. Email is far from dead and continues to be very effective.
When it comes to online advertising, I like Google AdWords. Unfortunately, you really need to know what you are doing. It is more complex than picking a few keywords, writing an ad and offering the highest bid. There is much more to it than that and inexperience will cost you time and money.
Currently, my number one recommendation for online advertising are promoted posts on Facebook. I’ve tested other social media marketing and, so far, I’ve produced the best success using this option. Make sure you have an attractive offer and a well planned sales funnel for the best results.
Here is an article on the success of Facebook promoted posts.