When people think of content they usually think of text. Content also includes video (among other options). Videos are excellent content and like TV tells your story visually. You can share a lot of information in a short period time with video. Text may take pages and more time than most people wish to spend reading about your product or service.
If you want people see your whole video, keep it short, under 1 minute is best.
Videos are also excellent for how-to, product problem solving and answering frequently asked questions (FAQs). How can you visually tell your story?
The following post from search engine land shares ideas on how make your video content successful.