Sales and sales management is complex. The idea of knocking on enough doors and signing a few contracts is a gross over simplification of how people sell. Here is a great technical article for those looking to create a better sales culture in their companies. The folks at Sales Drive take the time to explain why A Sales Strategy Shouldn’t Be Confused With A Sales Goal: http://www.salesdrive.com.au/a-sales-strategy-shouldnt-be-confused-with