SEO is Search Engine Optimization. It’s the process of optimizing your website for search engines. This allows people searching for information about people, places, things, products or services to find the good information you provide on your website.
Unfortunately, all to many who optimize sites do so by “gaming” the system. Why? Because people can make a lot of money when they receive good traffic referrals from the search engines. The search engines, especially Google, are trying to stay ahead of the game by making more changes to its algorithm in 2013.
Here is one perspective on what Google is looking for in 2013.