Neil Patel has an interesting idea: Don’t acquire new customers. Manufacturer them.
Patel says “There is nothing wrong with trying to acquire customers, but when you are starting out, you should focus on manufacturing them. It’s too expensive and risky for a new company to focus on buying customers, when you could be manufacturing them for pennies on the dollar.”
So how do you start the assembly line? Patel offers his ideas here: http://www.quicksprout.com/2013/02/25/dont-acquire-customers-manufacture-them/