Finding your audience is the name of the social media game. Just having a bunch of people liking you doesn’t work. The traffic must be good, qualified and interested in the information you offer.
Key words in your text helps to attract new people through search. Now that you have visitors interested in your blog, products or services, how do you keep them? You want the right people to keep coming back to build a community. Here is a post from copyblogger that will help: 6 Ways to Find an Audience that Hangs on Your Every Word.