How do big brands grow their social media?

Screen Shot 2013-01-11 at 12.42.44 PMSocial media is good option to help spread the message of your brand. How you do it depends on your goals.  I created a infographic to help you (the independent professional) develop your own plan.  When it comes to big brands, it usually takes a more involved plan. Mashable shares how American Express grows their community.

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