Companies often look to the automotive industry for integration of their latest technology. Hey, if you do it right you can make a lot of money. If you do it wrong, you will loose a lot of money. We love our cars and the latest technology usually enhances our automotive experience.
We are starting see a new trend, the technology companies are not depending on the auto companies to embrace their technology, they are creating new technology for their own cars. Below are a couple related links.
Do you think tech companies can outdo the traditional auto companies?
Steve Jobs wanted to build an iCar
Is the Google car 5 years away?