Free shipping is a powerful enticement for online shoppers. But, how much will it cost a company? The Atlantic Wire gives us a look at something that weights a ton.
Let’s have look at the heaviest item that Amazon.com will ship you for free — the six-foot-tall Cannon Safe CO54 Commander Series Premium 90 Minute Fire Safe. According to the article, “It’ll hold 48 guns, comes with 13 locking bolts and costs a cool $3,486.57. And if you select that “Super Saver” shipping option or paid the $79 annual membership fee for Amazon Prime, it won’t cost you a penny to have it shipped to your front door. It weighs 1,509 pounds, by the way. (It’s actually 1,672 pounds with all the packing materials.)”
The company loses $750 per delivery. Why does Mr. Bezos and company do it? Read the article to learn more: http://www.theatlanticwire.com/business/2012/11/heaviest-thing-amazon-will-ship-free-weighs-nearly-ton/59427