Creating content is a good marketing strategy in the Internet age. Writing a lot of good content offers multiple ways for people to find you online through the search engines. Unique content that is easily sharable such as a photo, video or infographic will earn you eyeballs through social media.
Chris Brogan is asking are you using the right method of content development for your business. One gets you seen and one gets you business.
It’s also worth noting there is a good conversation on the topic in the comments between C.C. Chapman and Chris Brogan.